Segmentation A true Segment of One
Everyone wants their marketing to be highly personalized, but few know how to implement it. With BSI, you lay the foundation for your own customer love stories and take a big step toward Segment of One.
Realtime Segments in real time
BSI calculates customer segments in real time – because it is integrated into your systems landscape and available at all your touchpoints. It collects information such as a purchase, response to a mailing, landing page visit, shopping cart abandonment, or complaint and automatically processes it, thus immediately affecting score and segmentation. And since your data is in real time, you can always target your communication.
Integration of all systems It’s all about the data
By merging data from all available sources, BSI lays the foundation for the best possible customer segmentation. This is why BSI provides an ecosystem of integration points and allows you to integrate other systems via API – virtually through plug-and-play. BSI enriches existing data with third-party geographic and demographic data, which means you see everything you need to know at a glance.
The right time Automated segmentation
BSI automatically identifies new segments and target groups and maps them in a 360° view, which is your foundation for the targeted delivery of personalized content – on the right channel and at the right time.
Segmentation capabilities
Why segment your customers? An example:
“Segment of One” means that every customer is a segment. If you have 1,000 customers, does that mean that you have 1,000 segments? Yes, it does. BSI calculates scores for every customer’s segments. Those segments with the highest scores offer the best fit for the customer.
Your customer, who regularly buys his sweaters from you, is not only in one of these 1,000 segments but in more than one. It is conceivable that one day he purchases a sweater for his daughter from you. This purchase could then be the key to a different segment getting the highest score, and the most critical aspect in this scenario is that you have this information in real time. The system will automatically match the next story to this latest purchase.
So close to the Segment of One
With the 360° view, you get a comprehensive overview of your customers’ scores in the various customer segments. BSI calculates them in real time and dynamically adjusts the segmentation.
● Automatic clustering of customer data
● The dynamic adjustment of segments based on scores
● The integration of databases from various sources
● The clear organization of customer data and segmentation
Related Capabilities
BSI knows your business
Whether sales, marketing, service or customer insights: you can put our two million code lines and promising solutions together with equal ease – through uncompromising technology, a highly flexible data model and a captivating user experience.
Marketing
Set up trigger-based, highly personalized customer journeys within 15 minutes with BSI. They help you provide an unforgettable experience and maximize your business success.
Sales
BSI offers a central, virtual advisor workstation with access to all relevant customer information. This improves the chances of a successful business conclusion.
Service
BSI’s guided processes enable more efficient handling of customer issues. This saves you time and money in the long term, and makes your customers happy.
Operations
BSI provides you with powerful analytics, clearly arranged reporting dashboards and the possibility of data-based challenges to your decisions. BSI is your direct access to business intelligence.
Have we sparked your interest?
Let us show you how BSI can help you.