Health check as a chance for active customer contact
Active investment advice and the monitoring of customer portfolios is one of the core tasks of every customer rep. However, due to the strict legal restrictions it is not easy to provide flawless and well-documented customer advice. Detached from regulatory actions, a comprehensive health check can offer an ideal starting point for conversations and thus strengthen the customer relationship.
Three factors for strong customer loyalty
Customer management Answering questions, recognizing opportunities
When it comes to portfolio management, a bank’s customer address often suffers from the fact that statutory regulations require extensive documentation. On the other hand, however, it is important for the customer to be informed about topics such as portfolio risk analysis or sufficient diversification. An individual health check is therefore an ideal starting point for answering these questions – and to actively use the data already available from the CRM of the BSI Customer Suite in combination with the advisory and portfolio management services from aixigo.
Communication options Actively using health checks for upselling
An active customer address ensures ideal personal advice service, which is also adequately documented for regulatory purposes thanks to the comprehensive functions of BSI CRM. With the 360° view of customers, the customer rep can see right away whether there is a need for action in portfolio management. The advisory process itself does not trigger any demands for regulatory documentation – and offers countless opportunities to strike up a conversation with the customer. Customer reps also benefit from the option to start an online video consultation with just a click of the mouse via the advisory module.
Holistic approach The customer enquiry as a starting point
Customer contacts are just the beginning – with the BSI Customer Suite, companies have the opportunity to use the exchange as the starting point for a comprehensive customer journey. Insights gained from the contact can be used as templates for new communication and thus also improve customer loyalty and satisfaction in the long term.
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